Industry veteran brings 25+ years of enterprise SaaS and procurement leadership to drive the next phase of innovation at BirchStreet

LAS VEGAS, Aug. 24, 2026 /PRNewswire/ — BirchStreet, the leading AI-powered hospitality operations platform, today announced the appointment of Christopher Haydon as Chief Executive Officer. Chris brings more than 25 years of experience scaling global enterprise SaaS and procurement technology businesses. He assumes the role as BirchStreet advances its mission to bring greater intelligence and efficiency to hospitality operations worldwide.

Chris joins BirchStreet with a distinguished track record in procurement, B2B marketplaces, and enterprise technology. In addition to serving as a board member with BirchStreet, Chris has been deeply involved as a board member and advisor with leading companies in eProcurement, B2B marketplaces, and enterprise technology. Previously, he held several leadership roles at SAP, most recently serving as President of SAP Procurement Solutions globally, following roles as Chief Strategy Officer and SVP of Customer Value with SAP Ariba.

“Chris’s experience building and scaling global procurement technology businesses, combined with his deep understanding of enterprise SaaS, makes him exceptionally well suited to lead and drive continued product innovation at BirchStreet,” said Brendan Reidy, Executive Chairman of the Board.

“As an enterprise platform that is truly native to hospitality with deep relationships across the industry’s most iconic brands, BirchStreet is uniquely positioned to continue solving the most pressing operational pain points for its customers and their suppliers,” said Haydon. “I am thrilled to be joining as CEO and proud to lead this team as we push further into AI-powered outcomes and build upon BirchStreet’s leadership position as the preeminent procure-to-pay solution for hospitality globally.”

For more information, please visit www.birchstreetai.com.

About BirchStreet Systems

Founded in 2002, BirchStreet is the leading provider of procure-to-pay solutions for the hospitality sector. BirchStreet’s software platform gives leading global hospitality brands access to a comprehensive suite of applications, including eProcurement software, accounts payable automation, invoice management, inventory management, recipe management, supplier payments, and reporting and analytics. BirchStreet’s customers leverage the company’s solutions to access a broad network of suppliers and manage billions of dollars of spend annually across a wide variety of categories, including food and beverage, operating supplies, maintenance services, and capital projects. For more information, please visit www.birchstreetai.com

Irina Jakovleva, Chief Marketing Officer
BirchStreet
ijakovleva@birchstreet.net

Andrea Mane
ProVision Partners
amane@provision-partners.com

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SOURCE BirchStreet Systems