Spokane Spokesman-Review Newsroom Revolts Over Proposed “The People’s Paper” Rebrand
A plan to rebrand the Spokane Spokesman-Review as "The People's Paper" has led to a revolt within the newspaper's newsroom.
Spokane, WA, October 5, 2026 — A controversial proposal to rebrand the Spokane Spokesman-Review newspaper as “The People’s Paper” has ignited significant opposition from within the publication’s own newsroom staff, leading to a reported revolt among journalists and editors. The details of the rebranding plan and the specific nature of the internal opposition were not immediately available, but sources indicate a strong negative reaction from employees concerned about the implications for the newspaper’s identity and editorial integrity.
The proposed name change, shifting from the long-established “Spokesman-Review” to the more populist “The People’s Paper,” appears to be the central point of contention. Newsroom employees, who are responsible for gathering and reporting the news, are reportedly expressing their dissent through various internal channels. The extent of the revolt, including whether it involves formal protests, resignations, or other forms of collective action, remains unclear.
The Spokane Spokesman-Review has a history of serving the Spokane, Washington, region, and its current branding reflects a traditional newspaper identity. A rebranding, particularly one with such a distinct ideological or political overtone as “The People’s Paper,” could signal a shift in the publication’s mission, focus, or perceived independence. Such changes often raise concerns among newsroom professionals about maintaining journalistic standards and public trust.
Management’s reaction to the internal dissent has not been detailed. It is common in such situations for management to attempt to address employee concerns, explain the strategic rationale behind the proposed changes, or implement measures to mitigate negative impacts. However, the specific actions taken by the Spokesman-Review’s leadership in response to this newsroom revolt have not been disclosed.
Further information regarding the timeline for the potential rebranding, the specific concerns raised by the newsroom staff, and any resolutions or further developments in this internal conflict are awaited. The outcome of this situation could have significant implications for the future direction and operational dynamics of the Spokane Spokesman-Review.
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